1000 true fans
…is all you need, according to Kevin Kelley:
A True Fan is defined as someone who will purchase anything and everything you produce.
They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.
The hard part:
The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.
Author/marketer Seth Godwin calls 1000 fans “a breakthrough opportunity” for artists and songwriters.
Consider:
- What would it take for you to acquire 1000 ‘true fans’?
- What are you doing now to make that happen?
